Sales & Marketing
Top 5 Business Trends in 2024 (& How To Prepare for Them)
It’s that time of year again, when we look to the future and predict which high-impact trends will shape the business landscape in the coming year. So, from Generative AI to leveraging the data economy, let’s dive into some of the most important trends you can expect to impact your business in 2024. 1. Generative…
Read MoreThe Anxious Era
Back in January-February 2020, businesses were cruising along, most with updated strategic plans for the new year, excited to move forward. Then with a blink of an eye, we fell into the shock of a lifetime causing wide-spread disruption. The Anxious Era began. This last year has been an exercise in change management. So how…
Read MoreGuest Blog: How to Invest in Your Sales Organization
There is no roadmap or surefire formula for instant success or growth. However, there are proven ways to reach growth milestones that can catapult your sales to success. There are three sales investment ideas you may want to investigate. But before you jump in, you may want to consider how the buying process has changed…
Read MoreGuest Blog: A Beginner’s Guide to SEO
So, you’ve finally decided to start your journey into the world of SEO, short for Search Engine Optimization. First off, we commend you: SEO work can offer potentially huge increases to your website traffic and your lead generation, and if you ask us, you’ve made the right decision. SEO is a complicated subject that encompasses…
Read MoreHow to Turn Repeat Customers into Subscribers
Many people mix up re-occurring and recurring revenue, but one is much more valuable than the other. Re-occurring Revenue Re-occurring revenue comes from customers that have a re-occurring need for whatever you sell and buy from you on an unpredictable yet regular basis. Imagine a health food store. Customers come in to replenish their supply…
Read MorePositive Market Disruption
Positive market disruption is a marketing strategy that focuses on driving leads through the practice of creating media that is original, creative and unique, generates top of mind awareness and drives the viewer to take action. Most companies try to achieve this but due to their busy schedules, often fall into templated marketing that causes…
Read MoreRecruiting Great Salespeople
Great salespeople are born, not made. This is an assertion made by the good people of the Gallup Organization, leaders in the areas of strengths based management and employee engagement. Gallup’s research found that great salespeople (about 25% of the sales population) possess certain innate strengths that when matched with the right role allowed them…
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