Posts by Katie Pierce
Why Set an Impossible Goal?
The 2018 Winter Olympics have been over for a few months now and though most of the excitement has died down, there’s one Olympian I keep thinking about, women’s half-pipe participant, Elizabeth Swaney. Swaney didn’t receive a medal. In fact, she placed dead last in her women’s half-pipe competition. Yet, when her run was over,…
Read MoreHow 2020 Changed Our View of Working Parents
In December 2019, I was finalizing my plan for a short, little 6-week maternity leave. I had crossed all my “T’s” and dotted all my “I’s”. My team members were all trained in on their miscellaneous tasks and we were set. Even when my daughter came earlier than expected, the plan was solid enough that…
Read MorePositive Market Disruption
Positive market disruption is a marketing strategy that focuses on driving leads through the practice of creating media that is original, creative and unique, generates top of mind awareness and drives the viewer to take action. Most companies try to achieve this but due to their busy schedules, often fall into templated marketing that causes…
Read MoreTake Care of Your People | Roadmap for 2021
As glimmers of hope begin to emerge signaling the end of the pandemic, it is time to take inventory of the things that have been learned and how those things will shape business strategy going forward. As some employers start to bring their employees back to work and others mull it over, leaders and managers…
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